Just happened in AI

Sora 2 is OpenAI’s boldest consumer play yet

OpenAI is quietly launching a standalone app for Sora 2, its latest video generation model. It’s not a tool, it’s a platform. And it looks a lot like TikTok.

Here’s everything you need to know:

• The app features a vertical swipeable feed of AI-generated videos, no uploads, just prompts.

• Users can create up to 10-second clips, remix others' videos, and interact via likes and comments.

• Identity verification lets people generate videos using their own (or friends’) likeness with automatic notifications.

• Internally, the app is already live and wildly popular with OpenAI employees, some calling it “too addictive.”

• Sources say it’s a strategic play: launching amid TikTok uncertainty and U.S.-China tensions.

• Sora 2 is more advanced than its predecessor but still respects boundaries, it often refuses generation requests over copyright or safety.

• Competitors like Meta and Google are racing to launch similar AI video platforms, while TikTok is tightening its rules on AI content.

• The app may include age restrictions or parental controls, but OpenAI hasn’t confirmed details.

This isn’t about showing off what AI can do, it’s about changing how people interact with it. Sora 2 could become the first AI-native entertainment platform. And if OpenAI gets the content, moderation, and incentives right, this could be its most viral product yet.

OpenAI just made e-commerce conversational

OpenAI’s latest move turns ChatGPT into a full-blown shopping assistant. With Instant Checkout, you can buy directly in the chat, no browser tabs, no checkout pages.

Here’s everything you need to know:

• ChatGPT users in the U.S. can now purchase Etsy items directly in-chat, with Shopify support coming soon.

• You can ask for product ideas, get curated results, and confirm a purchase with one tap, all without leaving the conversation.

• Payment options include Apple Pay, Google Pay, Stripe, and credit cards, handled securely by merchants.

• OpenAI is open-sourcing its Agentic Commerce Protocol (ACP), built with Stripe, to let others plug into its AI shopping flow.

• The protocol could position ChatGPT as a new gatekeeper for online retail, disrupting the grip of Amazon and Google on product discovery.

• OpenAI claims search results are “organic and unsponsored,” but will charge a small fee for completed purchases.

• The feature mirrors similar efforts by Microsoft and Perplexity, but OpenAI’s early traction and UX edge could give it a lead.

• With ACP, OpenAI isn’t just launching a product, it’s building the infrastructure for a new kind of commerce.

If AI assistants become where purchases start, search engines and marketplaces could lose their edge. OpenAI knows this and Instant Checkout isn’t just convenience. It’s leverage. Whether merchants will cede that control is the real test ahead.

Ask Brave brings deep answers not just summaries

Brave is expanding its AI search tools with a new feature: Ask Brave. It’s a deeper, more interactive search experience built for people who want more than just a fast summary.

Here’s everything you need to know:

• Ask Brave is now live and integrated directly into Brave Search, no special mode or plugin needed.

• It builds on Brave’s AI Answers, but adds follow-ups, formatting options, and real-time context like videos, articles, and product links.

• You can trigger it by clicking “Ask” on any search or appending “??” to your query.

• Brave says it blends its own API with LLMs to provide more accurate, grounded responses.

• The result feels more like a research report than a snippet and it’s structured for interactivity.

• You can reformat the output, ask follow-up questions, or dig deeper without starting a new search.

• Brave claims chats are encrypted and deleted after 24 hours, a direct privacy contrast to Google’s approach.

• With over 15 million AI answers served daily, Brave is quietly becoming a serious player in AI search.

Search is entering a new phase, one where summaries aren't enough. People want context, conversation, and clarity. Ask Brave isn’t perfect, but it shows how search engines might evolve beyond lists of links into tools that actually help us think.

Thanks for reading…

That’s a wrap.

What's on your mind?

Share your best ideas with us at theprohumanai@gmail. com

We'll bring your ideas to life. Send them our way, and we'll get to work on making them a reality.