ChatGPT shopper agent is here to help you with shopping

General AI now wants to be your shop clerk

Two giant chatbots just walked into holiday shopping.

OpenAI and Perplexity rolled out assistants that pick laptops under a thousand dollars or parse a photo of a pricey jacket and fetch a cheaper match. Perplexity leans on memory, mining what it already knows about a user’s job or climate like someone glancing at your coat before suggesting boots.

Specialized startups are not flinching because they train on narrower, cleaner datasets, and that difference shows when a model has to judge silhouettes or catalog hundreds of thousands of furniture items. Longtime operators in fashion say broad models still miss the emotional beats that guide a person standing under fluorescent lights holding a dress for thirty seconds.

Still, scale lets OpenAI and Perplexity lock in Shopify or PayPal from day one, which pulls checkout inside the chat window and threatens affiliate driven startups at the edges. And if ads creep into these flows, the old search problem returns in a sleeker wrapper.

Someone will notice when their favorite niche recommender starts to feel crowded.

AI music meets its first real guardrail

A lawsuit just turned into a partnership.

Warner Music and Suno agreed to a model that pays artists and clears the cloud hanging over AI trained on unlicensed catalogues. The case had been one in a pile of complaints accusing Suno and Udio of scraping everything from ABBA to Chuck Berry, like pulling vinyl off a shelf without asking.

The new deal gives artists an opt in for their voices, likenesses, and compositions, and it lands as Suno prepares paid access for downloads in 2026. It signals a shift toward controlled pipes rather than the freewheeling prompts that created soundalike tracks earlier this year.

Labels will now push for similar terms across every generative music engine, which could slow open model training and tighten the field to a few licensed players. Fans may notice the change the moment their favorite mimic prompts stop working.

Someone will test how far this opt in really stretches.

Canada questions Deloitte’s research trail

A 526 page health report just started to smell off.

The province of Newfoundland and Labrador paid nearly 1.6 million dollars for Deloitte’s study on virtual care and staffing, then a local outlet found citations pointing to papers that do not exist alongside researchers listed on work they never did. The file sat on a government website like an untouched PDF in a cold hallway.

The pattern matters because Deloitte already faced similar scrutiny in Australia, where a 290,000 dollar welfare report had hallucinated sources and required a refund. So when a Dalhousie professor spots her name on a fabricated citation, it signals a workflow where AI assisted sourcing without guardrails.

If two governments discover the same failure mode in the same year, procurement teams will start to treat large consulting deliverables with the kind of line by line checking usually reserved for academic journals. And the firms know the next audit could reach deeper than footnotes.

Someone will eventually ask who actually read all 526 pages.

Prohuman team

Free Guides

Explore our free guides and products to get into AI and master it.

All of them are free to access and would stay free for you.

Feeling generous?

You know someone who loves breakthroughs as much as you do.

Share The Prohuman it’s how smart people stay one update ahead.