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- Apple just dropped ChatGPT into Xcode
Apple just dropped ChatGPT into Xcode
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Here’s what you’re going to explore in this post:
Apple adds ChatGPT in Xcode
AI in advertising (Am I cooked as a copywriter?)
What we think of AI… and what it really is
Just happened in AI
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This changes how developers will write code on Apple devices

CC: Apple
At WWDC 2025, Apple unveiled Xcode 26 and it’s not just an update. It’s a rethinking of how AI fits into coding.
Xcode 26 now has built-in support for ChatGPT, with no account needed to start.
Developers can write code, fix bugs, and generate docs with natural language prompts.
Paid ChatGPT users get better performance by linking their accounts directly.
Apple also opened Xcode to other AI models via API keys — not just OpenAI.
You can now run Apple’s own models on-device with just three lines of code.
It’s all built to work seamlessly with Apple Silicon — no extra setup.
Swift Assist, demoed last year, didn’t ship — but this is the real follow-through.
Apple isn’t just adding AI as a feature it’s baking it into the developer experience. By making tools like ChatGPT native to Xcode, it’s nudging the whole ecosystem toward AI-assisted development. The biggest shift? It’s no longer about if AI should be part of coding but how deeply you want it in your workflow.
Advertising’s AI moment: fewer creatives, faster campaigns

CC: The Guardian
WPP is spending £300M a year on AI. Meta wants to eliminate ad production entirely. The advertising world is at a breaking point and not everyone will make it through.
WPP just announced CEO Mark Read will step down after nearly seven years.
His departure comes as agencies race to adopt AI while battling cost cuts.
Meta plans to let businesses generate full campaigns with AI — no creatives needed.
WPP used AI to make a robotic Shakespeare and a virtual Rahul Dravid.
Ad execs fear “the death of creativity” as automation replaces production roles.
Meta says its AI will create thousands of ad variants instantly — testing what works.
For now, strategic and conceptual roles are safer than production-heavy ones.
This isn’t the death of creativity it’s the death of commoditized creativity. The kind of work that agencies used to bill for by the hour is now automated. The ones that survive will be the ones that prove their value goes beyond output. This is where craft, ideas, and strategic judgment either shine or disappear.
What happens when we mistake language for intelligence?

CC: The Atlantic
AI tools like ChatGPT are being sold as smart, even emotional. But that illusion may be more dangerous than helpful especially when people don’t understand what these models actually are.
LLMs don’t “think” they predict the next word based on patterns.
Tech leaders often promote them as sentient, emotional, or wise.
That gap between what AI is and how it’s marketed is growing fast.
Some users now believe their chatbot is a god or spiritual guide.
Silicon Valley is pushing AI as a replacement for friends, therapists, even lovers.
AI “companionship” is framed as personal but it’s just reactive mirroring.
Misunderstanding AI opens the door to misuse, manipulation, and misplaced trust.
The biggest risk with AI might not be what it can do but what people think it can do. If we mistake statistical mimicry for intelligence, we’ll start handing over decisions, relationships, and trust to systems that are just… guessing. The real work now isn’t building smarter machines. It’s building smarter expectations.

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