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Apple bets on Google for Siri
Plus: Accenture buys UK AI heavyweight
Rimsha Bhardwaj, Hasan Toor & Ihtesham Haider
January 26, 2026
Hello, Prohuman
Today, we will talk about these stories:
Apple’s first real Siri AI test
A quiet $1B AI exit
Where AI still falls short
This is the Siri Apple promised
Image Credits: Apple
Apple is finally shipping a Siri that can do things.
Reports state that Apple will unveil a Gemini-powered Siri in the second half of February. It is supposed to use Google’s models to act on personal data and what’s on your screen, months after Apple previewed this at WWDC 2024 and failed to deliver.
This feels like Apple admitting it could not fix Siri fast enough on its own. The fact that the assistant may run on Google’s cloud tells you how far Apple was willing to bend to get something usable out the door.
If this works, Apple buys time before a bigger, more conversational Siri arrives in June. If it feels half-baked again, the credibility hit gets louder, especially after the exit of AI chief John Giannandrea.
On a quiet February morning, iPhone users will tap Siri and find out whether Apple caught up or just changed partners.
A UK AI unicorn goes corporate
Image Credits: Faculty AI
A UK AI startup just disappeared into a consulting firm.
Accenture is acquiring Faculty, a UCL-founded AI company, in a deal worth more than $1 billion. Faculty has about 400 employees and has already worked closely with Accenture since 2023, mainly on AI consulting and deployment.
This looks less like a surprise exit and more like an arranged marriage. Faculty built exactly the kind of applied, enterprise-friendly AI that big consultancies want, and Accenture gets talent and credibility without waiting years to grow it in-house.
Calling this the first UK tech unicorn of 2026 says as much about the market as the company. The biggest AI wins outside the US are still coming from services, not standalone products, and they are getting absorbed fast.
The question is whether Faculty’s influence grows inside Accenture, or quietly dissolves into slide decks and client roadmaps.
AI reached the middle, not the edge
Image Credits: University of Montreal
AI can now outscore most people on a creativity test.
A University of Montreal study compared large language models with over 100,000 humans using the Divergent Association Task, a short test where participants list ten unrelated words. Models like GPT-4 beat the average human score and sometimes matched people on simple creative writing like haiku and plot summaries.
This is less shocking than it sounds. The task rewards breadth and speed, and that’s exactly where these systems are strong. When the work gets richer, longer, and messier, the advantage swings back to humans who actually care about what they’re making.
The top 10% of people outperformed every model tested, by a widening margin. That suggests AI is flattening the middle, while making the difference between ordinary and exceptional human creativity more visible.
The question now is not whether AI is creative, but whether we’re ready to stop calling average output “good enough.”
Prohuman team
Covers emerging technology, AI models, and the people building the next layer of the internet. |  Founder |
Writes about how new interfaces, reasoning models, and automation are reshaping human work. |  Founder |
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