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Amazon eyes AI content marketplace
Plus: Microsoft warns on AI agent sprawl
Rimsha Bhardwaj, Hasan Toor & Ihtesham Haider
February 11, 2026
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Today, we will talk about these stories:
Amazon steps into AI licensing fight
Facebook leans harder into AI play
The new risk inside your AI agents
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Amazon wants to broker AI content deals
Image Credits: Amazon
AI companies are running out of free content.
Amazon is reportedly planning a marketplace where publishers can license articles and media directly to AI companies. The company circulated slides about a “content marketplace” ahead of an AWS event, joining Microsoft’s Publisher Content Marketplace and OpenAI’s existing deals with outlets like the AP and Vox.
This feels inevitable. After months of lawsuits and tense negotiations, the industry is trying to turn scraping into contracts and make licensing a standard line item instead of a legal gamble.
For publishers watching Google’s AI summaries cut into traffic, this offers a cleaner revenue stream tied to usage as AI systems scale. The fluorescent lights in those conference rooms probably felt harsh, but the pitch is simple: get paid upfront instead of hoping for clicks.
The open question is price.
Facebook is turning profiles into mini animations
Image Credits: Facebook
Facebook now wants your profile photo to wave.
Meta is rolling out AI features across the app, including animated profile pictures, AI “Restyle” tools for Stories and Memories, and animated backgrounds for text posts. With 2.1 billion daily active users, the company is trying to make the core app feel more expressive as it struggles to win over younger users.
This reads like a retention play. When growth slows, you add surface level creativity tools that give people something new to tap, tweak, and share during idle time on the couch at night.
The Restyle feature, with presets like anime and glowy, pushes Facebook closer to TikTok and Snapchat’s visual language without changing how the feed works. The risk is clutter, especially if every other post starts moving or shimmering.
The real question is whether animation changes who shows up.
AI agents are spreading faster than controls
Image Credits: Microsoft
AI agents are already inside most big companies.
Microsoft says over 80% of the Fortune 500 are deploying active agents built with low code tools, and 29% of employees admit using unsanctioned agents for work. Only 47% of organizations report having specific generative AI security controls in place.
That gap is the story. When adoption outruns oversight, security teams inherit a mess they did not design, and agents with broad permissions start to look like service accounts no one is tracking closely.
Microsoft’s own red team found agents could be manipulated through memory poisoning and deceptive prompts, which means these systems can be quietly steered off course if no one is watching. I picture a CISO reading this report early in the morning, coffee going cold, realizing they do not have a clean inventory of what is running.
The companies that treat agents like employees with strict access rules will be fine.
Everyone else is about to learn the hard way.
Prohuman team
Covers emerging technology, AI models, and the people building the next layer of the internet. |  Founder |
Writes about how new interfaces, reasoning models, and automation are reshaping human work. |  Founder |
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