7 Must Use Email Techniques Revealed ✍️

Email marketing is not dead. And it's not even close!

We have generated over half a million dollars with email marketing in just a year.

Email is still one of the best ways to communicate with your customers and to get more customers, even though there are more digital marketing channels available.

Email is especially a good source for organizations that want to get their customers more involved. But inboxes are busier than ever, so it's important to stand out.

Here are the 7 best things we've done to increase our open rates, along with tips you can use right away and real-world data to help you do the same:

1. Optimize the Subject Line

The subject line is your email's first impression. A study by Retention Science found that subject lines with 6 to 10 words deliver the highest open rate at 21%.

For instance, when we tweaked our subject line from our "The ProHuman AI" to "5 Effective Techniques to Improve Your Online Writing," our open rates surged by 15%.

Key Tip: Use actionable words like “Effective,” “Improve,” and include numbers to grab attention.

2. Personalize Email Content

According to Campaign Monitor, emails with personalized subject lines are 26% more likely to be opened.

Go beyond just inserting the member's name; tailor the content based on their interactions and preferences.

For example, sending targeted emails based on the member's past event attendance resulted in a 30% increase in our open rates.

Action Step: Use data from member profiles to craft messages that resonate on a personal level.

3. Segment Your Email List

Segmentation can boost your email campaign’s effectiveness significantly.

Mailchimp reports that segmented email campaigns have a 14.31% higher open rate than non-segmented campaigns.

By segmenting our list into categories like new members, active participants, and lapsed members, we've tailored our messages and seen open rates improve by up to 22%.

Strategy: Start by segmenting based on engagement levels and membership duration.

4. Choose the Right Timing for Sending Emails

Timing can dramatically impact your email open rates. According to a study by CoSchedule, emails sent on Tuesday at 10 AM see the highest open rates.

Experimenting with send times revealed that our peak open rates occur on Tuesday mornings, resulting in a 18% higher open rate compared to our previous schedule.

Recommendation: Test various days and times to find when your members are most likely to engage.

5. Use Engaging Preheaders

The preheader text can act as a secondary subject line.

Keep it engaging and complementary to the subject line.

Adding a preheader increased our email open rates by 11%. For instance, changing the preheader to "Inside: Exclusive Member Benefits!" significantly increased curiosity and clicks.

Best Practice: Use 50-100 characters to expand on the subject, enticing members to open the email.

6. Maintain a Clean Email List

Regularly cleaning your email list can improve the health of your marketing efforts.

Inactive subscribers can skew your engagement metrics and affect deliverability. After purging inactive subscribers, our campaign's open rate improved by 10%.

Routine: Conduct bi-annual list audits to remove unengaged subscribers and keep your list fresh.

7. Implement Double Opt-In

A double opt-in not only ensures that your subscribers genuinely want to receive your emails but also improves your email performance metrics.

After implementing double opt-in, we noted a 5% increase in overall open rates and a decrease in spam complaints.

Implementation Guide: Add a confirmation step in the subscription process to build a more engaged and committed subscriber base.

Fin.

Thanks for reading.

PS. If you reply "Email" to this, I'll send you tips on crafting emails that get opened and showcase your valuable content and top products.