Welcome, Prohumans.

So basically, we are sharing the books that helped us learn copywriting from scratch.

They say don’t use “really“ word.

But they really don’t understand that a common consumer and those who buys things uses REALLY all the time.

These books that we’re going to recommend to you will help you become a copywriter who can ACTUALLY write persuasive ad copy fast.

Explore the books:

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✍️ The books:

1. "Made to Stick" by Chip and Dan Heath

​Learn how to make your ideas stick with principles of successful communication.

2. "Tested Advertising Methods" by John Caples

​A go-to guide for creating headlines that grab attention.

3. "It’s Not How Good You Are, It’s How Good You Want to Be" by Paul Arden

​A motivational book to inspire creativity and ambition.

4. "The Fortune Cookie Principle" by Bernadette Jiwa​

Focuses on building a meaningful brand through storytelling.

5. "Integrated Marketing Communications" by Don Schultz

Challenges traditional marketing and emphasizes customer-focused strategies.

6. "Copy Logic!" by Michael Masterson & Mike Palmer

A step-by-step process to enhance your existing copy.

​7. "The Copywriter’s Handbook" by Bob Bly

A comprehensive guide covering all aspects of copywriting.

8. "Breakthrough Advertising" by Eugene Schwartz

​Deep dive into the psychology of consumer behavior.

​Quote: "Copy cannot create desire for a product. It can only take the hopes, dreams, fears, and desires that already exist."​

9. "Scientific Advertising" by Claude Hopkins

A timeless classic on the principles of effective advertising.

10. "The Adweek Copywriting Handbook" by Joe Sugarman

Packed with practical advice and examples for persuasive copy.

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Thanks.

Thanks for reading…

That’s a wrap.

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