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10 Books every copywriter should read – twice:

These are the books that made helped us learn the art of persuasive copywriting. Check out these books

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Welcome, Prohumans.

So basically, we are sharing the books that helped us learn copywriting from scratch.

They say don’t use “really“ word.

But they really don’t understand that a common consumer and those who buys things uses REALLY all the time.

These books that we’re going to recommend to you will help you become a copywriter who can ACTUALLY write persuasive ad copy fast.

Explore the books:

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✍️ The books:

1. "Made to Stick" by Chip and Dan Heath

​Learn how to make your ideas stick with principles of successful communication.

​"The more we can make our message vivid, the more it will stick in people's minds"

2. "Tested Advertising Methods" by John Caples

​A go-to guide for creating headlines that grab attention.

"Test, test, test—test copy, media, position in publications."

3. "It’s Not How Good You Are, It’s How Good You Want to Be" by Paul Arden

​A motivational book to inspire creativity and ambition.

"Do not covet your ideas. Give away everything you know and more will come back to you."

4. "The Fortune Cookie Principle" by Bernadette Jiwa

Focuses on building a meaningful brand through storytelling.

"Think of your content and copy as being like a first date."

5. "Integrated Marketing Communications" by Don Schultz

Challenges traditional marketing and emphasizes customer-focused strategies.

​"Mass media advertising, by itself, no longer works."​

6. "Copy Logic!" by Michael Masterson & Mike Palmer

A step-by-step process to enhance your existing copy.

"A properly built sales letter must contain four distinct and important elements."

​7. "The Copywriter’s Handbook" by Bob Bly

A comprehensive guide covering all aspects of copywriting.

"Before you can break the rules, you have to know the rules."

8. "Breakthrough Advertising" by Eugene Schwartz

​Deep dive into the psychology of consumer behavior.

​Quote: "Copy cannot create desire for a product. It can only take the hopes, dreams, fears, and desires that already exist."​

9. "Scientific Advertising" by Claude Hopkins

A timeless classic on the principles of effective advertising.

"Good selling is based on good testing."

10. "The Adweek Copywriting Handbook" by Joe Sugarman

Packed with practical advice and examples for persuasive copy.

"The purpose of the first sentence is to get you to read the second sentence."

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Thanks.

Thanks for reading…

That’s a wrap.

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